Casa Alma · Home Improvement CRM Integrations

WordPress → MarketSharp → GoHighLevel, wired end to end

A preview of the n8n workflow and lead-routing flowchart built for the CRM Integrations Specialist role — UTM capture on the form, a MarketSharp push with dedupe and error alerts, GoHighLevel running in parallel for the migration, and a daily check that ad spend still matches what landed in the CRM.

Approach
Flowchart: Lead routing and attribution, step by step
How the lead moves, with example data from Zapier, MarketSharp and GoHighLevel shown at the step each one touches.
n8n workflow — live build, node by node

This lives in an n8n account and has no public link, so here is every node in order. MVP, not connected yet — credentials and a few endpoints are left for you to confirm.

Every WordPress form submission
New WordPress Form LeadWebhook the lead form posts towebhook
Parse UTM & Landing PageName, email, phone, service type, utm_source/campaign/medium, landing pageedit fields
Log Raw SubmissionEvery field written to the intake log before anything else touches itGoogle Sheets
Check MarketSharp for Existing ContactLooks the email up before creating anything newHTTP request
New Contact or Duplicate?Splits first-time leads from repeat submissionsif
New → MarketSharp
runs alongside the GoHighLevel branch, not after it
Push Lead to MarketSharpCreates the contact with source and service typeHTTP request
MarketSharp Sync OK?Catches a failed write instead of losing the lead silentlyif
New → GoHighLevel
the migration path, live in parallel with MarketSharp
Route Lead by Service TypeRoofing, Siding & Windows, or General — each to its own pipelineswitch
Create or Update GHL ContactTags it with service type and source, upserted by emailHTTP request · leadconnectorhq
Set GHL Pipeline Stage → Enroll in Follow-Up WorkflowOpens the opportunity, then starts the SMS + email sequenceHTTP request × 2
Exceptions
Flag Lead Exception (Slack)Duplicate submission or a failed MarketSharp sync — either way, a human sees it in #lead-opsSlack
Daily attribution reconciliation
separate schedule, runs once every morning
Daily Attribution Reconciliation7:00 AM, every dayschedule trigger
Pull Ad Platform ReportReported conversions per campaign — endpoint to confirmHTTP request
Pull GHL Leads with UTM DataYesterday's contacts, grouped by campaignHTTP request
Compare Ad Spend to CRM AttributionMatches campaign counts against what actually landedcode
Attribution Mismatch Found?Only fires the alert when the numbers don't line upif
Post Mismatch to #trackingNames the campaign and the gap, same morningSlack
Example data, side by side
Illustrative example data across Zapier, MarketSharp and GoHighLevel for the same lead
Illustrative example data — shows the same lead as it would sit in each tool. Not a live account.
The workflow above is built in n8n and editable there. It needs an n8n login to open, so it isn't the link to share — this page is.
Open the n8n editor (login required) →